Easy Tips to Pack Like a Pro for an Ocean Crossing

Your Boat Cleaning Products Weekly Tip

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Raritan Engineering Company your marine toilet specialist would like to share with you these topics we thought would be of interest to you this month regarding these easy tips on how you can pack like a pro for an ocean crossing. The 48th biennial Transpac Race is an exciting race. For the people planning to sail the 2225-mile course from Los Angeles to the finish line off Diamond Head in Honolulu, packing for the race is now a top priority.Your boat toilets company wants you to succeed and wants to share with you these helpful tips.

 
 

Will Paxton who has some 20 Pacific crossings under his belt, Quantum Pacific’s Will Paxton knows a little something about what to take for an ocean race. “It’s eat, sleep, sail. You’ll find out pretty quickly there’s not much time for anything else,” he says. Paxton says a good pair of padded shorts is the most important thing to bring, and make sure you invest in a fancy pair of thick, breathable socks. You can find more information as well as get assistance on marine toilets at http://www.raritaneng.com/product-category/marine-toilets/ You get two pairs of footwear: boots and deck shoes. “If it gets light and warm, you can go barefoot, but I’ve seen a lot of foot injuries over the years.” A digital watch with a light is also a must.

 
 

You should also bring two pairs of sunglasses. “If you only bring one and you lose it, you’re handicapped the rest of the race.” On most boats, you’ll be hot bunking, and often, but not always, the boat provides the sleeping gear. Check in with your boat as to whether you should pack a sleeping bag. Toothpaste and sunscreen can also be shared and may be provided. An eye mask can be helpful for sleeping, especially during the day, but earplugs are a no-no. Your macerating toilet supplier wants to remind you of this, of course every race is different. Know your course—a North Atlantic crossing will require more cold-weather gear than racing the Transpac or Pacific Cup to Hawaii. Will Paxton’s Packing List:

  • Carry-on size, water-tight bag
  • 1 pair padded shorts
  • 1 set fleece underlayer
  • 1-2 pairs thick, breathable socks or seal socks
  • Boots
  • Deck shoes
  • Watch hat
  • Hoodie
  • 1 long sleeve technical t-shirt (white)
  • 1 short sleeve technical t-shirt (white)
  • Mid-layer sailing jacket
  • Off-shore foul weather jacket
  • Off-shore foul weather bibs
  • 1 pair breathable underwear
  • Wide brimmed sun hat or visor
  • Knee pads
  • 2 pairs sunglasses
  • Digital watch
  • Eye mask
  • Headlamp with red light
  • iPod and headphones
  • 3 tubes Chapstick, one for every pocket
  • Inflatable PFD with tether and leg straps
  • AIS beacon
  • Knife*
  • Small water-tight box for personal electronics and chargers
  • Razor—you might get a bucket shower and a shave half way there

So remember these simple points to pack like a pro for your next ocean crossing….1) eat, sleep and sail, 2) check in advance of your sleeping arrangements, and 3) bring proper footwear. Click here for information on how to purchase a macerator pump.

via How to Pack Like a Pro for an Ocean Crossing

 
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10 Helpful Tips For Conversational Writing

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Your Denver Internet Marketing Company’s Weekly Tip

 
Denver Integrated Marketing Solutions your Denver marketing services company would like to share with you these topics we thought would be of interest to you this month regarding 10 helpful tips for conversational writing.
 
Have you ever devoted hours writing a fantastic piece of content. Then you expect to get tons of favorable feedback, a surge in web traffic coming to your blog and tons of social media interaction, just to find out that none of these happened? And the explanation for this is because no one actually read your content?
 
You’re undoubtedly wondering why the content which you’ve put so much effort writing isn’t receiving the interest it is worthy of even though it is genuinely first-class.

 
 

Well, you may not believe this, but the answer may be– your English teacher.

 
 

It may appear unfair to push the blame of your inadequate performing articles to your English teacher. The reality is, she is without a doubt the perpetrator.

 
 

Our English teachers have been teaching to us the significance of writing formally and how to write formally all the time. Now that we (most of us) are out of school, how many times are we required to write formally?

 
 

Almost Zero!

 
 

Since we’re so used to writing formally, we do so all the time even when we don’t need to. For bloggers, writing formally is an expensive but common mistake. We should be writing in a conversational tone instead.

 
 

What Is Conversational Writing?

 
 

Conversational style of writing breaks most of the grammatical guidelines. Conversational writing aims at the target market and deals with them. Sentences may start with pronouns and end with verbs. Sentences might even start with “and,” “but,” and “yet.”.

 
 

Simply put, writing in a conversational tone helps make an article sounds like a chat between two person rather than a textbook.

 
 

Why Should We Write In Conversational Tone?

 
 

The benefits of writing in conversational tone are:.

 
 

Creates connection. Writing in conversational tone is going to make you feel more authentic and human. Readers are going to feel like they know you in person and have your interest.

 
 

Simple editing. There certainly are fewer rules if you write conversationally, your readers are going to also be much more tolerant of grammar errors.

 
 

Fewer writers block. By writing conversationally, you can write like you usually speak, and that would make your ideas and words come out easier.

 
 

More reader engagement. Your readers will feel a personalized connection developed between you and them. They are going to feel more involved, which encourages them to have a discussion with you.

 
 

More fun. Fact: Many people prefer having a conversation about how to change a lightbulb rather than needing to read up an instruction handbook on ways to change a lightbulb. Writing conversationally can transform your wall of text into an engaging discussion with the readers.

 
 

Boost readership. All the benefits above lead to this primary benefit– increase readership.

 
Just how Do We Write In A Conversational Tone?

 
 

The majority of us have no idea just how to write in a conversational tone due to the fact that our English instructor have never taught us how to. Even if we did, we get penalized for doing so. Since we’re not in school anymore, let’s check out a couple of blogging tips listed below on how to write in a conversational tone.

 
 

1. Use Easy, Understandable Words.

 
 

It could be appealing to use that brand new word you’ve just learned from your weekly reading. But, the internet isn’t the place for you to flaunt your wide vocab, your readers won’t be impressed, they’ll be annoyed instead.

 

Example:.

 
 

“He commenced learning to utilize that difficult machine, subsequently, his proficiencies ameliorate.”.

 
 

What!? Here’s a better version:.

 
 

“He began learning how to use that challenging machine, then, his abilities enhanced.”.

 
 

In some cases you might need to make use of the complex words to convey a more accurate meaning, sometimes you simply cannot avoid them due to the subject matter. It’s okay to make use of them under these types of situations. As a general guideline, try to utilize easier words as the grounds of your writing and solely make use of complicated words when they’re absolutely necessary.

 
 

2. Make use of “You” and “I”.

 
 

Contrary to formal writing, conversational writing needs you to make it personal. By using words like “you” and “I”, you are helping the reader feel like you’re writing to them individually and that enhances readership and engagement.

 
 

Example:.

 
 

“Social media marketers ought to absolutely try out making use of Instagram to get in touch with their audience.”.

 
 

A more conversational tone of writing will be:.

 
“If you are a social media marketer, you must definitely try using Instagram to get in touch with your audience.”
 
You can find more information as well as get assistance on this topic at http://www.denverintegratedmarketingsolutions.com/additional-services/mobile-marketing/

 
 

3. Tell Stories.

 
 

Human beings are naturally compelled by stories. Stories appeal to individual emotions and engages sensory triggers. Turn your facts and numbers into tales and you’ll notice a significant improvement in your time on site.

 
 

Example:.

 
 

“Our company’s objective is to offer everyone on the planet with wholesome and nutritional fruit based breakfast which contains low-fat and low-sugar.”.

 
 

Storytelling version:.

 
 

“Our company’s mission is to bring the pleasant tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire world”.

 
 

Discover more about storytelling and how to use it to increase readership here, using suggestions from your Denver marketing services company.

 
 

4. Keep it Short.

 
 

The length of your sentences and words will affect how tough it is to read your article. Generally, you ought to:.

 
 

Keep your sentences small. Break lengthy sentences into several brief ones. Long sentences will decrease readability.

 
 

Make use of words with fewer syllables. Words with more syllables reduce readability.

 
 

Example:.

 
 

“Jack made Susan a beautiful handcrafted card and gave it to her for her birthday as Jack tries to win her heart because he is in love with her.”

 
This specific sentence is clearly too lengthy and might need to be read through a few times to be completely understood. Breaking it up will improve its readability.

 
 

“Jack loves Susan. He made her a gorgeous handmade card for her birthday. Jack is trying to win her heart.”.

 
 

Here’s a great resource that you can use to measure the readability of your articles.

 
 

5. Break the Rules.

 
 

Remember all those grammatical rules your English instructor showed you? Well, the majority of them typically aren’t suitable to conversational writing. For instance, in conversational writing:.

 
 

You may end a sentence with a preposition.

 
 

You may start a sentence with And/But.

 
 

You may make use of contractions. In fact, you ought to use them often.

 
 

You don’t have to write complete sentences.

 
 

But, you need to take care when breaking these kinds of grammatical guidelines as you do not want to come off seeming like an illiterate.

 
 

Example:.

 
 

“How to tell which keywords my website is ranking on search engines?”.

 
 

or “How to tell which keywords my website is ranking for?”.

 
 

Even though the initial one might be grammatically correct, individuals prefer reading the second one as it is more conversational.

 
 

6. Make use of Active Voice Instead of Passive Voice.

 
When writing in conversational tone, make use of active verbs and avoid using passive verbs. Passive verb construction is a clear indication of over formalized language. Take out the additional words and put your subjects back up front.

 
 

Example:.

 
 

“The door was opened by Jolin.”.

 
 

Passive verbs dissuade engagement. Use active verbs instead:.

 
 

“Jolin opened the door”.

 
 

7. Do Not Ramble.

 
 

Similar to keep it short, the concept here is to convey your message in as few words as possible. If you can convey your message in three sentences, do not do it in five.

 
 

On the internet, every single word counts. If you possess too many words that mean absolutely nothing, your readers are going to eventually tune out. Consistently be succinct and direct to the point when communicating a message.

 
 

Example:.

 
 

“Based upon our recent survey, 75 % of marketers find SEOPressor to be an useful SEO WordPress plugin. Which in turn means, only 1 in 4 person doesn’t think SEOPressor to be helping their SEO efforts.”.

 
 

When you can just say:.

 
 

“Statistically, 3 quarter of marketers love making use of SEOPressor.”.

 
 

8. Ask Questions.

 
 

You know what makes your content sound truly conversational? Questions!

 
When you ask questions, you are actually engaging the readers directly by giving them something to think about actively. However, your objective isn’t truly for your readers to figure things out by themselves. So it’s more effective if you follow-up your question with an answer instantly to ensure that your reader will not have time to think of the wrong answer.

 
 

make use of questions whenever writing in conversational tone.

 
 

Nike made use of questions in their posters to fantastic effect.

 
 

Example:.

 
 

“Do you know where to get the Biggest, Loudest and Cheapest speakers in town? Here in Stark’s Audiohouse of course!”.

 
 

9. Use Examples, Similes and Metaphors.

 
 

Making use of examples and metaphors can effectively make complicated ideas simple and understandable. For instance, I’ve included an example for every single point that I recommended within this post to show how you can use those steps. Examples, similes, and metaphors don’t simply make you sound more conversational, they can also enhance your message.

 
 

Example:.

 
 

“She’s really lovely.”.

 
 

As compared to.

 
 

“She’s really lovely, like a daisy covered in morning dew encompassed by fluttering butterflies.”.

 
10. Write to Your Target market.

 
 

Keep in mind that you are merely writing to your target audience, not everybody. If you write as if you are writing to everybody, odds are, your content would seem just like everyone’s else and nobody will truly connect with you.

 
So don’t forget some of the main tips from this week’s article….1) Use easy, understandable words in your articles, 2) Make use of “you” and “I”, and 3) Tell stories.

 
 

To do so, you must initially identify your target market. When identifying, the more specific you are, the better.

 
Click here for more information on helpful tips for Denver marketing services.

via 5 Vital Strategies for a Successful Marketing Automation Implementation

 

10 Awesome Things to Remember When Reaching Out to Consumers

You won’t lose quality with our Kelowna website design company. And so we give you this question to ponder over….How many times do you think a given consumer thinks to himself/herself “I wonder if my favorite retailers really care about me and my business.” More often than you think. Ask yourself this question Mr. and Mrs. CMO: Where in the hierarchy of priorities is the customer? Executives at some of the worlds most recognized brands have been heard saying this:

 
 
 

15 LinkedIn Sales Triggers You Can Use to Your Advantage

Your SEO Company in Canada Weekly Tip

 

 
 

Website Marketing Pros your Canada SEO Company would like to share with you these topics we thought would be of interest to you this month regarding 15 LinkedIn sales triggers that youcan use to your advantage

 
 

via 100 Things You Are Doing Wrong on Social Media What is the key to social selling success? The answer may not be as difficult as you think. The key to social selling success is to fish where the fish are. But you do know what to do when you get a nibble on the line?

We already know that there are more than enough customers willing to “bite” on an intelligent insight, but many sales professionals do not understand the social sellings signals. Their missed quotas, management excuses and intrusive and brand-centric emails are partly related to connecting with the customer at the wrong time with the wrong message! You won’t lose quality with our Canada SEO Services Company. Here is just some of the research that we have found extremely beneficial.

Top 3 Reasons Why It’s So Important To Pay Attention To Social Selling Triggers

  1. Get on their buyer’s journey radar
  2. Nurture a relationship with a prospect, who is not ready to make a decision
  3. Accelerate the sales process by adding value with content and insight

The biggest insight from this research is that your customers consistently use social media and expect to engage with one of two groups of people – either with you or your competition! You can find more information as well as get assistance on this topic at http://websitemarketingpros.com/request-a-free-seo-analysis/ But the big question is, do you know when and how to engage potential customers with your network? Do you understand the sales triggers giving you the permission to connect? An SEO company Canada would like to share these LinkedIn Sales Triggers with you.

Recognize These 15 LinkedIn Sales Triggers To Help You Achieve Social Selling Success

  1. Your LinkedIn profile is viewed
  2. You receive an invitation to ‘LinkIn’
  3. Contact accepts your invitation to ‘LinkIn’
  4. Contact changes a job
  5. Contact gets a promotion
  6. Contact has a birthday
  7. Contact has a work anniversary
  8. Contact is mentioned in the news
  9. Contact updates something in their profile – photo, summary, etc.
  10. Your LinkedIn blog post is liked
  11. Your LinkedIn blog post is shared
  12. LinkedIn blog post is commented on
  13. Daily update is liked
  14. Daily update is shared
  15. Daily update is commented on

Do you really understand how to use your expertise and reputation to hook into the buyer’s journey? Customers provide 15 social selling triggers. Pay attention to them to you know when you can begin to ‘reel in the fish!’ So don’t forget those simple reasons why you need to recognize those sales triggers……and you’ll be successful. 1) Get on their buyer’s journey radar 2) Nurture a relationship with a prospect, who is not ready to make a decision 3) Accelerate the sales process by adding value with content and insight.

Website Marketing Pros providing SEO Services in Canada was happy to share this important social media update with you!

Click here for more information on how LinkedIn sales triggers can be used to your advantage.

via 30 LinkedIn Sales Triggers

 
 
 

What to Do or not Do in Local SEO

Local SEO Optimization

What to do for get ranking in local searches:-

1. Correct your On-page optimization: Local-based optimization includes your contact details, business phone numbers and region-centric keywords e.g Keywords + city name.

2. Create Google My Business: Signing up with search engines like Google, Bing and yahoo, enhances one’s being in organic searches with business page.

3. Claim and Correct NAP listings and citations: Google mapmaker helps you access correct personal credential and affirm correct NAP listing. Listing your business in top business listing website.

4. Get Social: It’s important to build your brand and content on social media channels, as it’s a valuable way to help local customers find your business online.

5. Encourage Reviews: Practicing user prompt or interfaces encourages more reviews to boosting Local SEO Ranking. You can ask to your client for submit genuine reviews.

6. Website Design: In 2015, website should have desktop and mobile friendly. Website design play big role in the ranking.

What not to do:-

1. Writing or Paying for Fake Reviews: Locking up fake reviews cause perpetual damage to your business online. Don’t get fake review from webmaster.

2. Making your information copy unnatural or spammy: keywords stuffing in the website can indicate spamming, thus lower your ranking.

3. Missing Relevant Categories: Listing irrelevant categories on your site affect site and business listing ranking.

4. Incorrect contact information on website: Missing or incorrect contact details can de-rank a site and spoils your online repute.

5. Inconsistent Nap information Online: Inconsistency in your NAP information on different site can hinder its ranking and web reputation.

Source: Local SEO in 2015

History of Hashtag

The term ‘hash tags’ officially originated from a post on Stow Boyd’s blog. Hashtags help to find a relevant discussion, increase your brand awareness and build online relationships.

history-hashtags

1988:
Back in the days of IRC, hashtags were already used to categories items like images, messages, video and other content into groups. Hashtags made it possible for IRC users to easily search for relevant and other associated content.

August 2007
Hashtags are first proposed for use on Twitter

October 2007
Twitter hashtags catch on with #sandiegofire during the wildfire in California.

July 2009
Twitter officially embraces the hashtag, automatically linking anything preceded by #

2010
The term “trending” and “trending topics” became highly associated with social media when when Twitter began highlighting hashtags on its homepage based on their popularity.

January 2011
Instagram adds hashtag support

June 2012
Twitter airs first TV ad, highlighting the hashtag

October 2011
Google+ begins automatically linking hashtags in posts

January 2013
Vine launches with hashtag support and finally Facebook is also started supporting hashtag

Social Networds That Support HASHTAGS:
Twitter, Facebook, Google+, Pinterest, Instagram, Tumblr, Youtube, Flickr, Vine, Soundcloucd

HASHTAG ETIQUETTE
Don’t string too many words together with a single hashtag
Don’t Spam with hashtags by using on each word.
Hashtags don’t allow the use of space between words
Use hastag only on tweets relevant to the topic

All above knowledge brought to you by Website Marketing Pros, a Digital Marketing and web development Vancouver company. Let us help you in achieving the success in online marketing for your business.